Amigos For Kids

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Who We Are:
Amigos For Kids® is a 501(C)3 non-profit corporation founded in 1991 to respond to the diverse needs of South Florida’s abused, abandoned and less fortunate children and their families, through education, abuse prevention and community involvement.

In 2011, Amigos For Kids commemorates 20 years of continued service to the South Florida community. Throughout its history, Amigos has come to the aid of South Florida’s most valuable resource - its children.

It is thanks to the support of dedicated volunteers, donors, funders, and corporate partners such as Aetna, Academica, Baptist Health South Florida, Bacardi USA, Burger King, Carnival Foundation, Chase (JP Morgan Chase Foundation),Comcast, Diario Las Americas, El Dorado Furniture, Florida Crystals, Ford Motor Company, Greenberg Traurig, ING, Macy’s, NBC6, Office Depot Foundation, Royal Caribbean International, The State Attorney’s Denise Moon Memorial Foundation Fund, Telemundo, The Miami Herald/El Nuevo Herald, TotalBank, Univision, Walmart , Wells Fargo, and hundreds of others that we have been able to fulfill our mission and serve our community over the last twenty years.

What we do:
Our mission is to prevent child abuse and neglect by valuing children, strengthening families and educating communities.

Amigos For Kids’ trademark tagline, There’s No Excuse for Child Abuse! ®, and its Spanish and Creole counterparts, No Hay Excusa Para el Maltrato Infantil! ® and Pagen ONKENN Eskiz Pou Abiti Moun! are used yearlong in our campaign to raise child abuse prevention awareness. Amigos was selected by the Advertising Federation of Greater Miami as the local non-profit organization to benefit from its annual pro-bono print media advertising campaign, incorporating our official trademarked tagline. This campaign, which stemmed from a collaborative effort, has had a significant impact on bringing awareness to child safety issues and abuse prevention, uses all available forms of media in English and Spanish, including television, radio, print, outdoor and internet.

Since the Blue Ribbon Campaign was introduced in 2004, over 2 million pamphlets have been distributed throughout the community. Public service television announcements have been promoted by local media and it is the organization’s goal to launch a national campaign by April 2012.

To support children and families at risk, Amigos For Kids has implemented an array of programs and services, such as:

Amigos Holiday Toy Drive presented by Ford Motor Company Fund

This unique and rewarding event began in 1992 and continues today in the same tradition of granting the specific wishes of the thousands of children it serves.

Back To School Drive presented by Burger King Corporation
Amigos provides book bags and school supplies to more than 1,500 children annually who would otherwise lack school supplies on their first day of school.

Amigos For Kids – Jose Marti Park After School Program
In collaboration with the City of Miami Parks and Recreation Department, the program provides after-school activities to inner-city children ages 6-12 and academic assistance by certified reading teachers, trained Park Counselors, and support staff. The out of school program is structured with measurable outcomes in the areas of reading/literacy, physical fitness, and social skills. Nationally standardized curricula and best practice tools are used to measure progress in each of the areas.

Amigos Strengthens Families and Communities Program
The Nurturing Parent program is a best practice curriculum that strengthens the family infrastructure preventing child abuse and neglect. It focuses on improving parent knowledge and application of effective practices as well as improving parent child relationships. A comprehensive array of services from recruitment, to assessment, to parent and child group sessions and family fairs and events are also provided.

Care Coordination
In its effort to promote positive family functioning and reduce child abuse, Amigos has incorporated care coordination to engage families in the development of a care plan and link services that address the full range of their needs and concerns. Working with “Natural Helpers” and partner agencies, a comprehensive continuum of services is available in an individualized and coordinated manner.

Our story:
In 1991, a few friends who had been volunteering with several child welfare organizations, including the Children’s Home Society (CHS), were asked by CHS to form an auxiliary volunteer group. The mission of this auxiliary would be to create awareness and obtain support from the burgeoning Hispanic community in South Florida. The auxiliary was named “Amigos of Children’s Home Society.”

A year later, due to the growing needs of disadvantaged children in the region, the group branched off and formed a new, independent, 501(C)3, Amigos Together For Kids, yet remained a committed supporter of CHS. Amigos was founded to respond to the diverse needs of South Florida’s abused, neglected and less-fortunate children and their families, through education, abuse prevention and community involvement.

During April’s National Child Abuse Prevention Month, Amigos coordinates activities throughout the South Florida community, Since April 2004, Amigos has spearheaded efforts in cooperation with Miami-Dade County Public Schools, Miami-Dade County Commissioner Rebeca Sosa, the Mayors of the City of Miami, Coral Gables and Miami-Dade County, and other local community leaders and organizations to provide an informative series of events. Its purpose is to create awareness, through education and community involvement, and promote positive parenting as relates to the issues of child abuse. Printed materials are available for both parents and children in 3 different languages; English, Spanish and Creole and over 350,000 are distributed annually.

Amigos is proud to lead in the effort of child abuse prevention in Florida, and that it is a collaborating agency in the State’s 2010-2015 Child Abuse Prevention and Permanency Plan.

In 2008, Amigos became an affiliate of the National Council of La Raza (NCLR), the largest Hispanic civil rights and advocacy organization in the United States. Today, Amigos For Kids has evolved into a mainstream nonprofit and its child abuse prevention message now reaches communities across the country – no matter their ethnicity or native language.


Our Contact info:

Amigos For Kids
801 SW 3rd Avenue,
Suite 300,
Miami, FL 33130

Contact name:
Rosa Maria Plasencia, Executive Director
(305) 279-1155

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